Has the tea industry really fallen victim to a crisis? Is the Indian tea industry suffering due to imported tea in market competition? Has tea production really turned into a non-remunerative business?Here are some facts, which repudiate this hullabaloo of “crisis”.
· The British multinational Cadbury Schweppes has recently entered the Indian tea market with a cold tea brand “Snapple”.
· Another multinational Hindustan Lever is about to launch “Lipton” brand cold tea in Indian market.
· Another multinational giant has decided to come up with Coca Cola instant tea in the market. Hindustan Lever and Tata Tea have prepared to launch tea varieties with different flavors.
· Very shortly Amul Tea will also enter the tea industry.
· The oldest tea company of the world is Assam Tea Company. The owner of this company of Duncan McNeil Group is Jajodia. They are set to establish hundred odd tea bars in India and innumerable tea bars abroad in the next three years under the camouflaged name of “Camellia”. By now five Camellia tea bars are already doing enormous business in Kolkata. Witnessing this new strategy of these multinationals that are ready to grab the domestic tea market, one can easily understand that tea gardens remain a significant resource to them if they want to reap huge profits.But for many years we are hearing lamentations about the tea industry. Since 1999, retail tea prices have increased by 3% annually.
From the above it is clear that most of the good tea brands have increased their prices. Almost all the tea produced in the Dooars and Terai region gets sold in the domestic market. It is a callous irony that these very regions have for a number of years been victim of unprecedented crisis and anarchy.
· The British multinational Cadbury Schweppes has recently entered the Indian tea market with a cold tea brand “Snapple”.
· Another multinational Hindustan Lever is about to launch “Lipton” brand cold tea in Indian market.
· Another multinational giant has decided to come up with Coca Cola instant tea in the market. Hindustan Lever and Tata Tea have prepared to launch tea varieties with different flavors.
· Very shortly Amul Tea will also enter the tea industry.
· The oldest tea company of the world is Assam Tea Company. The owner of this company of Duncan McNeil Group is Jajodia. They are set to establish hundred odd tea bars in India and innumerable tea bars abroad in the next three years under the camouflaged name of “Camellia”. By now five Camellia tea bars are already doing enormous business in Kolkata. Witnessing this new strategy of these multinationals that are ready to grab the domestic tea market, one can easily understand that tea gardens remain a significant resource to them if they want to reap huge profits.But for many years we are hearing lamentations about the tea industry. Since 1999, retail tea prices have increased by 3% annually.
From the above it is clear that most of the good tea brands have increased their prices. Almost all the tea produced in the Dooars and Terai region gets sold in the domestic market. It is a callous irony that these very regions have for a number of years been victim of unprecedented crisis and anarchy.
amul tea coming into the industry????????????
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